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In the list below you can find the main Interaction Studio capabilities and components. Interaction Studio is particularly strong in delivering real-time (up to 30 milliseconds) decisioning and granular one-to-one optimization. Therefore, in case you already use SFMC or Salesforce Service/Sales Cloud, it could be beneficial for you to take advantage of native integration within the Salesforce ecosystem. Interaction Studio – Evergage (Salesforce) can be purchased as a standalone solution as well as a part of the Salesforce Marketing Cloud (SFMC).
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Having this Leaders comparison information, let’s see how Interaction Studio differentiates on the market and how it could support your personalization strategy and optimization campaigns. Moreover, customer experience touchpoints such as chatbots or digital kiosks are supported via APIs, and it also does not support native survey creation capabilities.
SFMC AUTOMATION STUDIO VERIFICATION
There is also lack of data transparency – visibility into how data is used as well as verification of some specific recommendations.
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